SERVICES

Website Build

A website is the first place visitors go to learn about a company, purchase products, or explore services. Whether you just launched a new company or you have undertaken another major initiative such as a merger or a product line expansion, there are many reasons why you might want to build a new site. Here are some tips for success. 

What are the Key Components of a Website?

You’ll want to keep several considerations in mind when designing a webpage strategy. That includes thinking about the formatting, structure, the content that will go on each page, and the visual layout of the site. Considering how users might navigate through the website is also an important factor, as having a user-friendly site will boost the site’s performance and help turn more site visitors into customers.

Designing a Functional Website

When you build a webpage, you want to make sure that it is functional and loads quickly. You (and your customers) should be able to find all the information you need in a reasonable amount of time without dealing with long load times and site errors. Internal and external links should all be working, and any images on the site should load properly.

Responding to Industry Changes

Websites are dynamic, which means they can (and should) adapt to reflect industry changes. A site should ultimately be designed so that it’s easy to change the information on the site as needed, including adapting to a mobile-friendly website for better search engine rankings.

Building a website might sound like a daunting marketing task, but Striders Group is here to make a webpage construction project as simple as possible.

SEO Strategy

Search Engine Optimization (SEO) is an important tool in a marketing toolkit. SEO is the process of improving a site’s ranking so that it collects more organic traffic. SEO strategy is a holistic plan to drive more traffic to a website organically using search engines.

Why is an SEO Strategy Important?

Creating a search engine optimization strategy is important for developing visibility and credibility. Developing an effective strategy gives you a preview of how your website’s content will be displayed and how it will appear in search engine results. Content that is structured ranks best in search engine ratings.

Contents of an SEO Plan

Building an effective marketing plan involves several steps, including:

• Making a topic list
• Using long-tail keywords
• Creating a blog and blog posting schedule
• Building links

Having a solid set of topics is a good way to drive organic growth to the website. Ideally, a topic list should include at least 10 words or phrases that describe your company’s products and services.

Long-tail keywords are essential for driving traffic to a website. Ideally, an SEO plan should have 5-10 long-tail keywords that delve deeper into the original broader topic.

Developing a blog and a regular blog posting schedule will naturally attract an audience and rank higher for select keywords. One blog should be produced for each of major topic, and the blog should contain links to other relevant pages.

Finally, creating a link-building strategy to help drive traffic from backlinks can also improve SEO.

For assistance and more information on SEO strategy planning, contact Striders Group today.

Content Strategy

Having a content strategy is essential for improving search engine rankings and getting that coveted spot at the top of the search page. Striders Group can help you develop a content strategy that connects with your audience and produces quality content. A sound strategy can also measure successes and failures.

Setting Goals

The first step in developing a content strategy is setting goals. Remember that content is created for a purpose, and that purpose should be defined. A purpose can be as diverse as improving search engine ranking, building brand awareness, convert users, generate leads, and even lure back past customers. Another part of your strategy should be to know when it’s best to use content and when you might want to use another marketing tool instead.

Know Your Audience

Knowing your audience is just as important as developing a content plan. You can get key information by scoping out the websites that your prospective customers are using and the type of content they like to consume. You can also get a glimpse into their social media habits and preferred social sites to get a better understanding of the platforms that resonate with them.

Develop a Niche

Finding a niche is important to build brand awareness and credibility. Having unique content that provides value, has its own voice, and generally stands out will in turn make your brand stand out from others and gain recognition as an authority in the field, regardless of whether you are producing entertainment or information.

To get help developing a content plan, don’t hesitate to contact Striders Group.

Social Media

Around the world, nearly 4.55 billion people are active on social media. The most common site is Facebook, while LinkedIn and Twitter are also popular sites. Although it is popular for personal use, social media is also an effective marketing strategy for businesses.

Components of a Social Media Strategy

Figuring out what type of social media your company wants to use is a good start, but you will also want to come up with a plan to make the most of your campaign. A plan helps determine what you are posting and why. It also helps you identify the end goal that you are looking to achieve through your posts. A solid social plan should include a blueprint of the content that gets posted on your company’s social pages, including “how,” “when,” “why,” and “what.”

Questions to Think About With a Social Media Campaign

Developing a campaign requires asking a couple of key questions:

• Who is the target audience?
• What content will you share?
• How do you want others to perceive your brand?
• What goals and results do you want to achieve?

In addition to the questions above, you’ll want to figure out what kind of platforms to use. The channels that you use will depend largely on the audience, the content that your business generates, and your products and services.

Creating a social media campaign is an important part of a holistic marketing strategy. If you need assistance figuring out where to start, the knowledgeable staff at Striders Group will help you out.